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This site is for Mrs. Stangherlin's classes at Salisbury High School.
RenGen: The New Cultural Consumer
RenGen, short for Renaissance Generation, profiles a new cultural consumer. Who are they? They are the newest consumer group who believe in self-determinism. They advocate the power of the individual to contribute to the greater good of mankind through personal actions. They see themselves as catalysts for change in an interdependent universe. Their purchase power affects every aspect of consumerism, from campaign platforms to educational curricula.
They are ecophobic, brain-fit, fusion-oriented people. They use their purchase power to choose sustainable raw products. They are not concerned with Martha Stewart perfection. They would rather have something with natural imperfections as long as the product is eco-friendly. They understand physical fitness, but to it add brain-fitness, understanding the need for cultural fitness that enhances an inner harmony. They believe in a diversified portfolio. They do not stay in the same job for a lifetime. Their big word is fusion. They believe in combining different choices into one life plan. They are at the cutting edge, in the right time and place for change. To read more about RenGen, click here.
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